Project Overview

At Groundworks, I led the design of an Online Booking Tool to streamline appointment scheduling for foundation repair and waterproofing services across multiple national brands. The original workflow relied on outdated booking links and manual scheduling follow-ups, creating friction and drop-offs. I created a centralized, step-by-step interface that improved clarity, increased conversion, and reduced operational burden.

The Problem

Homeowners visiting brand websites were often confused or delayed when trying to schedule a free inspection. The booking experience:

• Relied on outdated or static calendar links
• Was inconsistent across 25+ brands
• Required follow-up calls or emails from internal teams
• Caused lost leads and decreased scheduling efficiency

Key issues included:

• Frustrating or unclear user flows
• Lack of real-time feedback or confirmations
• Fragmented experience between selection and confirmation