Beasy is a blockchain startup that aims to simplify document authentication and digital trust verification. As the Product and UX Lead, I was responsible for defining and designing the MVP experience that helped attract over $1.5M in initial funding and position the product for growth in a competitive Web3 landscape.
Traditional document verification methods are often inefficient, costly, and prone to fraud. The founders of Beasy envisioned a decentralized solution utilizing blockchain technology to enable users to securely verify their identities and certify documents, without relying on intermediaries. However, before securing funding, they needed an intuitive MVP to communicate this vision to investors and potential users.
Users—and especially investors—don’t need to understand blockchain to believe in its value. If we could design a seamless, secure experience that felt familiar (like uploading a doc to Google Drive), we could remove cognitive barriers and show how blockchain can support trust without friction.